The Story of Distinctive Roasted Eggplant with the Taste of Wood-Fired Roasting

Since the discovery of fire, the story began. Vegetables were cooked over embers or wood, not only for the flavor but also because there is a special magic that emanates from the aroma that smoke cannot hide. Among all those vegetables, eggplant, with its black hue and sharp taste that transforms into an amazing softness after roasting, was one of the heroes of this story. It was no coincidence that roasted eggplant became a key ingredient in the most famous Middle Eastern appetizers, especially the well-known “Moutabal,” which never misses a barbecue table.

In Syria, Lebanon, Turkey, and other Levantine countries, roasted eggplant evolved from a simple recipe into a symbol of popular cuisine. In the old alleys and stone houses, it was roasted over wood, and the women would expertly flip it, knowing exactly when the eggplant was done without burning it. Over time, its recipes diversified: from Moutabal to Baba Ganoush, from Batrash to “Ali Nazik,” and now, roasted eggplant is a permanent guest at tables full of mezze, vegetables, and pickles.

Baladna… Bringing Roasting Back to Its Natural Place

Amid the hustle and bustle of life, Baladna chose to bring roasted eggplant back to its true place, not just as a canned product, but as a homemade dish. The process begins by carefully selecting eggplants with the right size and firm texture. They are manually pricked, just as they were prepared traditionally, and then roasted over wood, which gives them their distinctive taste. Baladna Roasted Eggplant retains that aroma that distinguishes it from any industrial preparation. After roasting, the eggplants are peeled with precision, then gently mashed, and excess liquids are drained to maintain a rich, thick, and cohesive texture.

A Light Dish with Great Benefits

Beyond the flavor, Baladna Roasted Eggplant is a healthy choice. It is low in calories (only 18 calories per 100 grams), completely fat-free, and contains a moderate amount of carbohydrates and natural sugars. It also provides a light dose of protein and is considered rich in fiber and minerals such as potassium. It is suitable for vegetarians and those following a healthy diet without compromising on taste.

From Moutabal to Ali Nazik… A Flavor That Never Gets Boring

You can’t mention Baladna Roasted Eggplant without mentioning Moutabal, which is traditionally made with tahini, garlic, and lemon. Alongside it appears Baba Ganoush, distinguished by the addition of tomatoes and peppers, as well as the famous Batrash dish. These dishes are often served surrounded by fresh mint leaves, pickles, and chopped tomatoes. For those who love hot dishes, Baladna Roasted Eggplant adds a unique smoked flavor to the Turkish Ali Nazik dish, which combines mashed eggplant, yogurt, and meat in a way that will impress anyone who tastes it.

Baladna… The Taste of Roasting at the Heart of Every Kitchen

With every product it offers, Baladna reaffirms its deep commitment to quality and tradition. With Baladna Roasted Eggplant, the company has not just provided a ready-made product but wanted to take you back to the smell of wood, to the joy of mom’s food, to the Moutabal that you dipped with a piece of bread and closed your eyes from the pleasure. A small jar, but inside it lies the real story of roasting, bringing you an unforgettable experience. Because simply, with Baladna… authenticity is always present, and the taste is always genuine.